We wanted a word in our lobby.
A word that would challenge us and clients to move, energize, disrupt, rouse, and make waves — Poke the Box as author Seth Godin puts it. Vintage sign letters seemed to work well as our medium but, without a set of instructions to create our vision, we took on building, painting and detailing four sign letters to spell the ideal word ourselves.
As a company, we want to make the world and the people we touch better off because of what we bring to it. This goes beyond building standout brands for clients. As individuals, and as a group, we want to instigate for good.
So grab our hand. Go ahead.