The Brandi Project
The Brandi Project champions dog rescue causes with a proactive, educational approach. Our strategy was to develop a program around a universally recognized symbol for rescue that works both as a strong, stand-alone mark and as a cue for the company’s purpose. Once the name, idea and message took shape, we provided our client the assets & tools needed to expand their brand language on merchandise, marketing efforts and other TBP initiatives.
Strategy, Naming, Identity, Copywriting, Illustration, Collateral, Digital Marketing, Merchandise